Family concepts in video advertising

Rice Crispies sample ad.

One strategy that has always interested me is showing an ideal family in ads. This is common with food products such as Rice Crispies and Swiss Chalet. These ads show a good-looking family, usually with children. They are having a great time using the product advertised. For example, I recall a Rice Crispies commercial showing a Mom making Rice Crispies squares with her two adorable kids. Everybody was smiling and chatting away happily.

 

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