Digi-Connex took on a new client under the website name Non-Binary Canada .com . In running this social media ad to launch their Facebook page. It attracted some kind of weird stuff. In an effort to say that no one defines your gender but you. Someone replied with this, please refer to the picture.
Another person did say this about the campaign.
At first this was all very irritating, however we did over come something all marketers struggle with. We got people to care about the campaign we ran.