Then there is the piece for the Digi-Connex website which is a commentary on how Advertising via customer sentiment is dead. Where audience know they will be exposed to interruption advertising is where the audience will now tune out. Which is why,
Digi-Connex now positions itself as a promotional, communications & boosting service rather than an advertising service. This is how digital communications
(the correct blanket term) should be handled.) By the way if your freelancer for communications does not have any outside the box theories on how to handle promotions and marketing. You should probably fire them because they are no good!